Effect of Applying Business Intelligence on Export Development and Brand Internationalization in Large Industrial Firms

Possessing an international brand in exclusive field can play a critical role developing exports. On the other hand, monitoring market conditions and predicting changes caused by physical separation distance between upstream downstream markets asymmetric information is challenging export markets. Accordingly, it necessary to manage this issue adopting business intelligence tools. To end, using descriptive–correlation method, present study investigated effect of applying on development internationalization large industrial firms. collect data, three questionnaires were distributed among 161 employees at headquarters Isfahan’s Mobarakeh Steel Company. The validity reliability research confirmed. Data analysis was performed with SmartPLS SPSS software. findings indicated We also additional analyses deepen results verified hypotheses identify best dimensions for prediction internationalization. conclusion that be drawn from our its tools provide companies optimal understanding organizational processes, appropriate responses behavior competitors, ability needs global customers value chain.